STRATEGY-FIRST SOCIAL

Strategy-First Social

By Megan Van Groll

A biweekly newsletter for impact-driven marketers in nonprofit, B2B, healthcare, and tech — featuring sustainable frameworks and systems that work for brands with limited resources and complex stories to tell.

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13 days ago

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5 min read
Featured Post

♟️ Algorithm changed? Here's what to do.

December 2, 2025 | Read Online What to Do When the Algorithm Changes… Again How to tweak tactics strategically instead of pivoting with your pants on fire (which damages your traction, credibility, and morale). It’s the most exhausting part of social media marketing. Just as your team finds their groove — bam. Yesterday’s algorithm bait is dead in the water today. How is a small team with limited resources supposed to keep up? If you’re like the marketing leaders I speak to, you’d love a...

27 days ago

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6 min read

This is What’s Missing From Your Social Strategy

about 1 month ago

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5 min read

Surviving the Low-Engagement Era

about 2 months ago

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3 min read

The “Raising Awareness” Trap

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